Curating an ecosystem
for success.
The name Parish, which is analogous to a county in other U.S. states, is a nod to my own roots in South Louisiana where the land and its inhabitants are impacted daily by the most powerful resource available - water.
Having witnessed its ability to ravage its surrounding landscape or bring life and economy to nearby shores, water is the most apt metaphor to represent the power a brand holds to shape the future of a business.
Parish uses a data-driven approach combined with systems thinking to build a through line that connects your organization’s goals to its audiences, activities, relationships and outcomes. Focusing on marketing communications strategies, Parish employs a deep understanding of organizational theory and experience in business consulting to ensure that your strategies work together to create a healthy, productive, and efficient ecosystem.
HOW IT WORKS
Research and Reflection
Everything starts with the core of your organization - who you are, who you wish to be, and closing any gap between the two. Through thoughtful reflection and coaching, we hone in on your brand and goals to understand the best strategic approach.
Strategy Development
Based on our agreed upon destination, we take a step-by-step approach to co-creating a sustainable strategy that meets the needs of your organization while leveraging your assets.
Execution & Assessment
Once our co-created strategy is in place, we execute while thoughtfully assessing to ensure that we're working toward your goals in the most efficient way.
Jared Williams
Principal Consultant
Jared Williams is a strategic leader bringing deep expertise in marketing communications to the table. With more than 10 years of experience spanning three fields, Jared pulls from a rich academic background and diverse skillset to build partnerships focused on meaningful, measurable outcomes.
Education
MS, Strategic Marketing Communications
Gabelli School of Business, Fordham University
BA, Communication Studies
Louisiana State University
Memberships
American Marketing Association
Alpha Sigma Nu Jesuit Honor Society
Beta Gamma Sigma Honor Society
Phi Kappa Phi Honor Society